Overall the web proved to be a very useful tool for this case study. I was able to retrieve recent newspaper articles from the online archives of The Sydney Morning Herald and The Age. On the other hand I was...
I was initially drawn to pursue an investigation into the role of Australian corporate art collections due to the spectacle that recent corporate auctions have entailed, however on a less superficial note such events have attracted the media’s attention and...
BMW is not alone in its ability to develop partnerships and create associations with the arts. In recent decades it has become the norm for large corporate companies to jump on the band wagon of arts sponsorship, whether it is...
Undoubtedly the opportunity to present exhibitions at galleries of the standing of Tate Modern and MoMA provides excellent brand awareness for UBS and official endorsement for the value and importance of its collection. Yet financial reliance on this type of...
In June 1998 BMW sponsored the ‘Art of the Motorcycle’ exhibition (installation designed by Frank Gehry) at the Guggenheim Museum in New York, at the time it created some controversy with various critics condemning it as ‘a tarted up...
‘Art reflects who we are – as a society, as an individual, and as an institution. It can remind us of our collective heritage. Or hint at the future. The same goes for us – UBS … We actively want...
'The Practice of Sponsorship and Funding within the World of Art.' I have chosen to research the concept of corporate sponsorship in relation to regional art galleries, in particular Hazlehurst Regional Art Gallery, located within the Sutherland Shire district of...
An Incomplete World: Works from the UBS Art Collection opened recently at the Art Gallery of New South Wales. The works presented have been selected by the gallery’s curators from the extensive corporate collection of UBS, one of the world’s...
Researching the issues surrounding the two high-profile corporate-sponsored art prizes (Turner Prize and Hugo Boss Prize) requires a great deal of selective key word googling and wading through of endless search results. The amount of information and online for both...
WEB resources may be useful in providing a general picture for research topics; it also reveals the alternative platforms where issues can viewed and explored from a spectrum of disciplines be it news sites, organization webpages or forums and individuals...
“Art and fashion get along like the couples whom nobody expects to stay together.” - Jeff Chu, Time, The Fashion Issue, Fall/Winter 2003 FROM Kenzo to Kmart, an internet search of “art + (insert brand)” will garner a plethora of...
THERE are a few ways a brand can affiliate itself with art. With a spare change of $127 million, a corporation like LVMH (Louis Vuitton Moet Hennessy) can commission star star architect Frank Gehry to do a Bilbao in...
SINCE establishing an art gallery alongside their Singapore flagship store in 2005, French fashion house Hermes brought their involvement in contemporary art to yet another level this year as a sponsor of inaugural Singapore Biennale in September. Its gallery...
Internet is the creature of the here and now. The real impact of art patronage and individual patrons is best ascertained with historical hindsight and less through the noise of on-line materials.
My research has thus far steered me along the path of the Tate Modern 2 (TM2). With the announcement of the extension earlier this year the Internet is full of articles and sites critiquing, reporting and analysing the proposed plans....
Analysis of key practices of internationally significant art patrons is evidenced by and requires awareness of a variety of news and information resources. Australian patronage practices on the other hand are better researched through analysis of participation in government-sponsored initiatives.
The proposed design for Tate Modern 2. After continuing my research I’ve found that the critical responses to the announced Tate extension plans are flying thick and fast. In order to understand in a more practical sense what the...
Since the 1980s, wherein market research revealed to corporations the arts-lover (literate, worldly and - more importantly - possessor of copious amounts of disposable income) as a valuable target audience, the impetus for them to establish the prestigious arts...
While the stated objectives of some of the most powerful art patrons in the world like Eli Broad, may be altruistic, the underlying intent and the impact of their approach is to showcase the power and the ability of the individual to have a major impact on the global art scene and the art market.
“The medium is the message” – Shepard Fairey (Obey Giant) Following the thread I started researching the relationship between patron and sponsor by examining the Sponsorship show in L.A., beginning with an article in Slate. I followed by looking...
The ‘Transforming TATE Modern’ read like a design brief, dry and fact-based. You can imagine the writer ticking of a checklist as they write the text. Everything is written to justify the project, for the local community, the arts sector (and possible patrons and sponsors?).
In a year in which the Turner Prize’s plate was already overflowing with controversy, Madonna stepped up to deliver some more. When presenting the 2001 award to Martin Creed’s installation The Lights Going On and Off, she yelled “motherf****r”...
While historical and cultural factors in contemporary Western societies appear to mandate against the power and role of super-patrons of the calibre of the Medicis -- individual patrons appear to continue to have a great deal of influence not only on the art market but also on the direction of art and art history.
A comparative analysis between major museums from Australia, America and England, exploring how and if museums, in the face of the increasing privatisation of funding of the arts, retain a certain amount of autonomy to pursue the goals and mission of the museum.
Even before “Sensation: Young British Artists from the Saatchi Collection” opened on October 2nd 1999 the show made headline news when Mayor Rudolf Giuliani condemned the exhibition as “sick stuff” and threatened to withdraw funding from the Museum and to...
In his interview with Lowdown, Ryan McGinness, curator of the Sponsorship exhibition talked about his view of the changing roles in the sponsor – artist relationship: “…many artists are moving beyond this simple sponsorship model by co-branding themselves with corporations...
When a museum comes to fruition what factors are involved? Well the simple answer is: everything. Think of it this way. If you want to put an extension on your house you need to apply to the local council, get...
Even the most transparent sponsorship arrangements are vulnerable to corporate subversion, as the logos-only "Sponsorship" show in L.A. illustrates.
The Authors
- Annette Mauer
- Anna Nadig
- Analisa Woods
- Catherine Murtagh
- Deanna Brown
- Diana Robson
- Emma Watkins
- Francesca Hynes
- Grahame Kime
- Helen Wackrow
- Jane Constantine
- Jennifer Milam
- Jailee Hutman
- Katherine Chubb
- Katherine Mair
- Kelly McDonald
- Lena Peacock
- Melissa Clark
- Michelle Ho
- Marjolein Koek
- Niomi Sands
- Robert MacOnachie
- Ramona Pye
- Stephen Holford
- Stefanie Little
- Sze Tay
- Swee Tng
- Valerie Kabov
- Vanessa Smyth
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Explorations into the intersections between business and the visual arts
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