[reposted from AOIR mailing list]
NEW BOOK: Crossmedia Innovations: Texts, Markets, Institutions
Editors: Indrek Ibrus, Carlos A. Scolari
Published by Peter Lang
Blurb: Crossmedia and transmedia are keywords of increasing importance for
media professionals and scholars alike. Although these phenomena are older
than sometimes argued, the affordances of digital networked media have
radically enriched the nature of "crossmedia strategies" of media
industries. As such crossmedia is an emergent practice that arises as one
of the core sources of complexity and innovation for late modern cultures.
This edited volume includes chapters by authors from three continents who
approach the phenomenon from different disciplinary angles: semiotics,
cultural studies, media economics, political economy, innovation studies.
The common interest lies in the dynamics that lead to experiments with
crossmedia and in how our cultures are innovated through such practices.
Indrek Ibrus/Carlos A. Scolari: Introduction: Crossmedia innovation?
Maarja Saldre/Peeter Torop: Transmedia space
Carlos A. Scolari: The Triplets and the incredible shrinking narrative: Playing in the borderland between transmedia storytelling and adaptation
Colin B Harvey: Crossmedia cross-stitch: Spinoff stories as transmedial and
Sarah Atkinson: The view from the fourth wall window: Crossmedia fictions
Andreu Belsunces Gonçalves: Fringe: Playful transmedia
Richard Berger/Ashley Woodfall: The digital utterance: A crossmedia approach to media education
Joan Ramon Rodríguez-Amat/Katharine Sarikakis: The fandom menace or the phantom author? On sharecropping, crossmedia and copyright
Göran Bolin: Audience activity as a co-production of crossmedia content
Cinzia Colapinto/Eleonora Benecchi: Movie industry goes viral in the XXIst century: If what counts is the buzz...
Annika Wiklund-Engblom/Seppo Leminen/Mika Westerlund/Simon Staffans/Michaela Esch/Risto Rajala: Towards transmedia innovation: An empirical analysis of a multiplatform format
Steinar Ellingsen: Web series, independent media and emerging online markets: Then and now
Indrek Ibrus: The AV industry's microcompanies encounter multiplatform production
Aurite Kouts: 'You make the movies': Audiences as new filmmakers in the age of user-generated content
Jose A. García-Avilés: Innovation management in crossmedia production: Leading change in the newsroom
Rosa Franquet i Calvet/María Isabel Villa Montoya: Exploring the crossmedia content of public broadcasters in Catalonia and Denmark
Ivar John Erdal: What media logic? Organization of crossmedia production in two medium-sized Norwegian newsrooms.
Print: ISBN 978-3-631-62228-5 pb.
eBook: ISBN 978-3-653-02575-0