Right, I promised to give a not-so-quick list of seminar do's and don'ts. The context for this is the Honours students giving their 'end of labwork' talks in a few weeks, and there's a few scribbles on a Post-It note I'd like to share.
The thing to remember through all this is the point of a talk (or lecture, or seminar, or whatever you want to call it). You are trying to convey a message, and most of the time that message is "Look how brilliant I am". Seriously. You are using your work to convince people in the audience to think "Hey! This cove deserves a degree!" or "Hey! I'd really like this person to work in my lab", or even "I'm glad I employed this person in the first place". Anything that distracts (or detracts) from your message is a bad thing.
That is why I've come down so heavily on the presentation aspect. It does matter, because people (being human) will focus on what they perceive to be wrong, and you do not want them thinking about the bad when they could (should) be focusing on your brilliance. Now, obviously you're not going to please everyone all the time, but you can certainly put your thumb on the scales.
All these points arise from sitting through various seminars. Unfortunately it's not just students who make basic errors; the pros do it too. A couple of weeks ago an email came round the 'academics' mailing list in the Cage, noting that our courses were getting a bad rap in the national press. We've all got something to learn.
The first point I'm going to make is so obvious I'm surprised it needs to be said. But if you get it wrong it's probably the one thing that will make people think "What a prat". It's so important that I'm going to put it on a separate line:
Spell check your slides.
Honestly, this is not difficult (and I'm not talking about technical terms, I'm referring to common words). On my computer at least, questionable words are automatically underlined, but the ability to check spelling in any document has been standard for essentially for ever in computing terms. And if a word looks all right to you but is flagged by your spell checker (Americanisms are a big gotcha, especially because the Americans themselves are deeply confused about -ise, -ize and -yse), then look it up. The OED is free to use from a USyd computer, so make use of it.
Related to this, if you're writing complete sentences rather than bullet points then check the grammar. This is slightly more difficult, but ask someone in the lab to check your slides for you. And if you're dyslexic you should do this anyway (spell checkers will not tell you if 'their' or 'there' is correct in context, for example).
Let's make that more formal. Even if you are an English geek, you should practise your talk in front of a friendly audience before you do it for real, so that they can spot any glaring errors that you have made. Proofreading shows respect for your intended audience. You can work out the implications of that for yourself.
Also remember that certain sad bastards (ahem) delight in looking for words in protein sequences. Find them yourself first; make a joke of it if you like.
Check that your slides are legible, from the back of the room in which you will give your talk. Easy to do, very few do it. Nigel makes a good point from the presentation point of view that serif fonts are generally bad when projected. Times New Roman is just one example of this.
Similarly, the use of colour can make or break a presentation. I still prefer plain black on a plain white background for clarity, with maybe an institutional crest in a corner and a coloured bar (horizontal or vertical) for relief. Recall that 10% of your audience might be colour-blind. Time spent on designing a flashy theme is time better spent on experiments, writing or going to the pub. You are not trying to sell pharmaceuticals to impressionable physicians, you are trying to demonstrate how clever you are. Just because Powerpoint and Keynote have these flashy templates does not mean you have to use them. Remember, you do not want to distract people from your message.
Which leads nicely into the next point: Transitions. I loathe Powerpoint transitions. Most of us have seen them all before and they're boring and, again, distracting. I have to admit that Keynote has one or two nice ones, but they're likely to become just as clichéd in a couple of years' time.
At the opposite end of the spectrum from yellow on blue Comic Sans with whizzing transitions is Sir Paul Nurse. Sir Paul gave a talk a couple of years ago at my institute in Cambridge, and boggled us all by hand-drawing his slides on the fly, on the OHP. Unless you are a very good artist, I do not recommend you try this, at least not until you're as famous as he is.
Keep your slides simple. One message per slide. One, at the most two, graphs or figures and no more than five bullet points — but not on the same slide as your graph! Highlight key points. Do not write out what you are going to say (more on this further down). Try to make all your slides legible without needing to turn down the room lights. This is difficult and not always possible.
The trick is to imagine that Professor Sleepy has dozed off during your talk, and wakes suddenly during a crucial data slide. She should be able to look at your slide and at a glance understand your point. Consider whether you really need to show a sequence alignment. These are notorious to get right, and it's often better just to leave them out. Think about how you are going to show data: It's good to see raw data, but it's also good to see controls versus experimental in a clear, striking graph.
When you finally give the talk for real — and I hate practising talks; I can never get into the swing of it without an audience but as I say, it is essential to get others to proofread your slides and your verbals — there are more things to remember.
Your talk should be structured. There should be a clear introduction; start large and focus in on your speciality. Contextualize. Explain why you did what you did, and what you were trying to find out. Concentrate on the data, and never, ever merely read from the slide. We can see and read that for ourselves; the slides are there to show data and to remind you what to say, to expand upon the core message that you are showing us. Conclude with a clear message.
I don't think it's important whether you give your acknowledgments at the start or the end, or during the talk. When I've described work that a few people have done I like to start by naming and thanking, so that the audience knows who I'm talking about when I say "David suggested we do this". It's possibly better that students save it for the end, but it's not something I'm worked up about.
So you're standing, giving the talk of your life, and you're facing the screen. Wrong, wrong, wrong. When we used glass slides and projectors this was more excusable, but the chances are that you'll have a laptop between you and the audience. So look at the audience, and glance down at the laptop. Ideally you should not even need the slides to give your talk, so except for pointing out things of interest you should never have to look at the screen. Talk to us! If you find yourself unable to remember your slides, and without a screen in front of you, then stand slightly to the side so you can see the screen out of the corner of the eye. Remember you're trying to impress us, not the screen.
Do not rush. Do not whisper, but neither should you shout; project your voice. This takes practice. Use simple terms, not jargon, whenever possible. Pace yourself, and make sure people can understand you. Look directly at members of the audience to confirm that they are getting it (and don't get too depressed if people are asleep. It happens to all of us). Work on your delivery, on capturing and holding people's attention. Consider what you're wearing; again, give no one an opportunity to focus on you or your foibles rather than your message.
"Hold the bloody pointer still", it says here. Most distracting when the little red dot is jerking all over the place while you're talking. Don't fiddle with change in your pocket (my biggest fault!) but don't be afraid, within reason, to use your hands to describe or emphasize. Don't 'um' and 'er', and don't say 'kinda', 'like' or 'sorta'. You may say 'innit' for comic effect. Don't be afraid to use humour, but you had better make sure it really is funny. Don't forget the names of collaborators and colleagues.
At the end of the talk, make it obvious you've finished. If someone asks a question and you can barely hear them, repeat the question (ask them to repeat it if necessary) so that the entire audience can hear. Address the questioner but talk to the rest of the audience as well (a difficult trick. I'm still working on it). If you don't understand the question, ask the questioner to rephrase or repeat, and then repeat your understanding back to them to check (this rephrasing the question in your own words is a useful trick. It lets the rest of the audience hear the question, confirms that you're answering the right question, and gives you time to think). Don't be afraid to stop and take a drink if you're dry; this also gives you more time to think.
I get a real blast out of giving talks, and one of the most important things to remember is to have fun. It's a crucial skill to learn if you're going to make a career out of this game, so you may as well enjoy it. Finally, realize that criticism of your talk is not aimed at you personally. Take criticism constructively, and learn from it.

Comments
When you rehearse your talk, use a timer. Your practice talk won't take the same length as your real presentation, but with a little experience you'll find out if you tend to go faster or slower in the real thing and correct for that. This is especially a problem for students, who often either go over time or embarrassingly under.
Take everything (coins, keys, flash drives, candy) out of your pockets before the talk. Don't give yourself the option of jingling.
When you rehearse, focus on transitions -- places where you start a new train of thought. Spend time figuring out what you will say to smooth the transition and explain the connection. This is hard to do on the fly, whereas it's generally very easy to explain a set of connected experiments.
Pick three or four people in the back row of your audience, and give the talk to them; that will make you project properly. Make eye contact with them and with other members of the audience during your talk (but don't stare at the person who's falling asleep; that will be you next). Walk around a bit, don't just stand behind the podium (but if you're wired with a microphone, figure out immediately how far you can walk; also look for wires you can trip over and stairs you can fall down).
It makes you look good to be able to answer questions clearly and smoothly. Sometimes you can leave interesting but non-essential pieces of information out of the talk, if you're pretty sure someone in the audience will ask. You can have an answer already prepared.
A little bit of animation in a summary slide can help. In your data, even having text slide in and out can be distracting; use with caution.
One joke or funny image is OK. Two jokes or funny images are probably not OK. Three are right out.
Posted by: Ian York | June 21, 2007 08:13 AM
Thanks Ian, good tips (but I thought it was "five is right out").
Posted by: BK | June 21, 2007 09:23 AM
Having sat through a fair number of good and bad presentations (and given a few average ones), I'd like to stick my neck out and add a few points to your comprehensive list.
A good introduction to the work is critical when presenting outside of your lab. Even if you feel like you're preaching to the choir, it helps to put your work in context of where the field is, and how your wonderful data adds to it.
I'd like to chime in with Ian York above on the speech volume point. That, among others, is my main failing. There's nothing worse than having given a talk and being told afterwards: "Your data looks fantastic but I really couldn't hear your conclusions at the back." :(
And one minor colour point to conclude: photos of fluorescent cells look best on a black background. Not for swanky reasons, but simply because the eyes find it easier to focus on the brightest spots.
Posted by: akatsukira | June 21, 2007 10:10 AM
A real good one! A lot of those I have experienced in my own talks and also as an audience. But just a couple more to chip in
- If you are copying images from a text or a journal, take care not to distort them out of proportion.
- Never put stuff in there just to add/fill slides. I have seen a lot of people, especially students, do that.
Posted by: Priya | June 21, 2007 03:48 PM
Kudos. I'll send a lot of folks to look at this one.
To help steady jiggling pointers, especially for nervous people starting in the speech circuit, is for a right-handed person to hold their upper arm close to their body and prop the elbow in the left hand. That will give a steady spot.
I personally don't like flashy *transitions* but I do find that some animation of a slide can be judicious. For instance, making things appear or move around the cell in a complicated biochemical pathway as you're explaining it can be a big help. Then when you put the whole pathway up again toward the end, the audience recognizes your precious component in it.
I also vehemently second the advice to rehearse your talk (with a timer), no matter how unpleasant or embarrassing it may seem. The more the merrier, as a function of its importance to your career or to your audience.
Posted by: Alethea | June 21, 2007 10:17 PM
I produce slide decks for scientists for a living. Much of what is listed above is good advice. Some points from the pros:
Dark backgrounds are preferred, particularly for long talks. People want to leave *with* their retinas.
NEVER mix navy blue and red. It might look good on a Ralph Lauren sweater, but it will look like shit on a projector.
Make each slide title a statement that matches the message of the slide. 'Methods' and '1-year efficacy data' are not helpful.
Use the guides function in Powerpoint to enable you to exactly place items common to many slides (e.g. position of reference citations) or they wil leap around as you move from slide to slide.
Not all transitions are evil. Some are needed to make certain animations work well.
All text is bold. All of it. Yes, really.
All lines are at LEAST 2.25pt. I really mean that too.
Styling should be consistent. If n=78 then p<0.001 rather than p < 0.01. Each reference should carry the same level of detail. If you make a hash of a slide use the 'reapply layout' function to get close to the template again (ALWAYS use this function for slides pasted from other presentations.
Use colour consistently. If placebo is in orange on slide 1, it should be in orange all the way through.
If using slides from somewhere else, watch out for anything in the notes pages. If you hand your slides out, they may get read.
Some modern systems display on plasma screens in widescreen format that s.t.r.e.t.c.h normal slides. Know your venue. Ask about the technical aspects before finalising the look of your slides. While you are doing it, make sure you can plug in whatever laptop etc you need. The projectors at Strathclyde University are 60 feet in the air, man!
Sans serif fonts only, please.
ALWAYS check your presentation on the actual machine you are presenting from. If you don't, you are asking for trouble as font versions may be different and kern or space differently and multimedia stuff may not link or work correctly.
If your talk is critical, load the presentation on a back-up machine that you can switch to. Have it booted up with the slides open in sort view, ideally connected to a secondary input on the projection system.
Do not read your slides. Find a different way of expressing each point so that the audience gets the idea that you are saying something else and it's worth paying attention.
Hope you find that useful. Please note that we charge about £5,000 for a symposium slide deck of 15 slides. Orders taken willingly.
Nige.
Posted by: Nige | June 22, 2007 02:41 AM
Something happened to my p value example. A banned character, obviously.
Posted by: Nige | June 22, 2007 02:42 AM
Lots of great suggestions, in the post AND in the comments. Here are a few more, off the top of my head:
If you start with a cartoon, people will automatically identify you as an American. This is 100% fact.
Hurrah! about the laser pointer thing. It has an on/off switch for a reason. Point at target (more or less), switch on, refine aim, perhaps circle something if necessary, switch off. No wiggling. No swooping in from the side. No emphatic underlining and re-underlining.
Nige probably said this but for God's sake please use the same size font for the title on every slide. And use a template, or at least copy/paste common elements from slide to slide so the *#(Y$ing logo in the bottom corner doesn't jump around from slide to slide.
Two levels of bullets is more than enough.
Never, ever use a tiny logo and blow it up. Pixelated crap looks like really big, really pixelated crap on a large screen.
No green on black background. Or blue. Or red. In fact, the only colour text you should use on a black background is white.
Final point: if your comedic timing is crap, or you're otherwise just not a funny person, don't.try.the.jokes. Be serious instead. I know this from painful, personal experience.
Posted by: Whiffling presentably | June 22, 2007 04:24 AM
Fixed yer 'p's, Nige.
I think a dark background with pale text is difficult to get right. If the room is really dark, then yes, it's easier on the eyes.
However, these guys (the people I wrote the original article for) will be talking in rooms where natural light gets in through the blinds, so even with the lights off black on white is fine. They're limited to 10 minutes, too.
I think it further underscores the necessity of recce-ing your location whenever possible.
Posted by: BK | June 22, 2007 06:33 AM
Oh yes; all text BOLD. I forgot to say that in my original piece.
It's doubly important if you do go for pale on dark, to avoid washout.
Posted by: BK | June 22, 2007 07:22 AM
Good points. Many of the visual design issues are addressed in an upcoming book, "White Paper, Black Space", available in December from CSHL Press (http://www.cshlpress.com). It's written by David Kremers, the artist at Caltech, and applies the concepts and protocols of art to the design of figures used in publications and in talks. It's kind of like an Edward Tufte book, but one written specifically for biologists. Keep an eye out for it.
Posted by: DC | June 23, 2007 04:42 AM