A certain supplier of laboratory equipment produced a marketing video a while ago. Most of the scientific networking sites picked up on it (no, not the BioRad one, the other one) and it finally persuaded me to edit /etc/hosts — so annoying I found it each time I visited Nature Network.
I guess it was inevitable, but knowledge of it has escaped into the wild. Georg found it, sending me a 'WTF?' email. I sent a one-word explanation:
"Marketing"
Georg writes back,
I thought as much. Still, it's mildly amusing for five minutes, even if I still don't know what they're advertising.
Now, Georg may not be the target audience, and you can wibble all you like about 'brand awareness' and what-have-you, but when people don't know what it is that you're actually selling — maybe it's time to shoot fire shoot your marketing division.*
I've said it before, I'll say it again: Whatever they pay them, it's too much.
* It's always time to shoot your marketing division. Trust me.
Comments
I remember the first time I took my eldest daughter to the cinema. She was 3. I was (makes quick calculation) 39. The cinema advertising meant nothing to either of us. The reason, I guess, is that she was too young to have any disposable income, and I was too old. If you want help shooting marketing people ...
Posted by: Ernest Scribbler | July 10, 2008 07:50 PM
Ditch the marketing campaign, pass the cost savings on to me please.
Never works, but I'll keep asking...
Posted by: Ricardipus | July 11, 2008 04:04 AM
I think *I'm* the target audience... can I get those guys to show up to my lab and serenade?
I even knew what it was for- they've been pushing those at the all product shows around here incessantly. All the grad students have been drooling, but those machines cost a lot more than we do.
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Posted by: A One Scientific & Laboratory Instruments Co. | August 13, 2008 03:38 PM