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Blog home | May 2010 »

April 2010

There’s a lot of buzz around the University about e-books. Sydney Ideas hosted a lecture by Bill Rankin in conjunction with Apple Computers (if you missed the event, you can still listen to the audio or watch the video), ICT are investigating a University-wide architecture for e-books, the Library and eLearning and SUP have been interested in them for ages, and now lots of areas are looking at how they can get involved with this “new” technology, including us in Marketing and Communications.

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Since the launch of the University’s new visual identity in January, we’ve found that words are at a premium. This is because the new look and feel uses a lot of ‘white space’ – a key element in making text more readable. However, for writers (and editors) that can often mean you have fewer words to play with on each page.

To help people who are writing or providing copy for design in the new look and feel, DPM has created a series of PDFs (available on the Brand Style Guidelines website) that give sample word counts for different types of content (eg course descriptions, 'welcome' pages, full-page profiles with pull quotes).

We hope these will help you see how words can work most effectively in their designed form, and to keep the length of your copy within the constraints of each type of page.

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Even though it’s autumn, we have recently done a spring clean of ImageBank

All the old images have been removed and replaced with brand-approved images, including shots from the 2010 shoot and the ‘Active Minds’ brand book. We are progressively adding more images as they are approved for use.

Here are some tips for working with ImageBank.

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As part of the work to reposition the University’s brand, we took the opportunity to refresh our Editorial Style Guide, which now lives in the Brand Style Guidelines website.

Why do we have a style guide specific to the University?

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We were asked to ‘put the Green Paper online’ recently. We actually had a little time to plan this process, and as such could consider a few questions that we’d like to share with you, when you come to put publications online.

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