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October 2010

Marketing and Communications recently ran a workshop for the Development Office on how to bring the University’s brand to life in fundraising proposals. It was a challenge to cover a wide subject in a relatively short period of time – including a crash course in how to use InDesign templates – but it’s something we hope to repeat with other teams at the University that use the brand templates.

While a lot of the content was specific to fundraising activity, we found it useful to step back and remind ourselves of some of the key ways to make our brand work, from the perspective of both design and writing. A number of core messages emerged, which we thought we’d share with you.


The main purpose of adding frequently asked questions (FAQs) to your website is to manage enquiries that would otherwise need an individual response from service and support staff. Designing your FAQs using the following guidelines will help ensure your website users find the information more useful.