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Back in December, Harbinder Kaur told you about the University’s decision to switch to uncoated stock for the sake of ‘green printing’. But going green wasn’t the only reason we made the switch.

As designers, communicators and marketers we are always looking to stay current, watching global design trends and keeping things fresh. This includes staying up to date with programs, styles, techniques and, of course, paper stock.

The days when ‘glossy’ meant ‘expensive’ are well and truly over. The more we become reliant on technology, the more we see a resurgence of older traditional methods. Magazines aren’t dead, and neither is vinyl. Despite a huge move towards digital, people still want to touch something tactile and tangible.

Enter uncoated stock. Texture, warmth, imperfections. A premium brand needs a premium look, and that is why we’ve switched to uncoated.

Yes, there are some downsides to image quality. The nature of uncoated stock means that the ink sinks in and flattens the images, making them slightly duller. But with a good photographer, good images and the correct image editing techniques you can still have the images singing on the page, coming alive with depth and texture. If you’ve seen the latest issue of MUSE (Sydney University Museums News) , you’ll know what I mean.

MUSE.jpg

With the right ingredients, uncoated stock can produce a great result. So before you recoil and say that uncoated brochures look cheap and unsophisticated, first make sure the content on your page is doing its job. Are the images of good quality? Is there enough white space on the page? Is the content laid out in an aesthetically pleasing way? If you answer no to any of these questions, it might be time to take some new photos, cut back the text, and reconsider the layout.

If you aren't familiar with the University brand guidelines, please ensure you read through them and see how our templates are intended to be used. White space and large images can help you achieve a great result with uncoated stock.