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October 2012

App download breakdown by platform. iOS download account for 79% while Android downloads account for 21% of total downloads

Back in July we launched a new University of Sydney smartphone app to much fanfare. We had posters, flyers, giant decals on buildings, chalk ads on footpaths, website promos, and the list goes on. Today, I was looking at the downloads statistics and though it might be nice to share.

Since launch, we've had a total 18,300 downloads (not including updates) of the app, across both iOS (iPhone) and Android platforms. Of these downloads, 14,480 were for the iOS version and 3,820 were for Android. Given how much you read about Android having a larger market share, it's interesting to see that almost 80% of our app downloads were for iOS.

If you don't already have the app, you can grab it from


Having good campus maps is important. Whether you're a student or a staff member, new to the uni or have been here forever, it can be a challenge to find your way around our sprawling campus. For a while our online maps have felt a little neglected, a bit past their prime, and unfortunately almost archaic when compared to Google Maps and Bing Maps.

Well I'm glad to say that last month we quietly launched our new Campus Maps. The new maps represent months of work for a whole team of people. We spent hundreds of hours redrawing the maps, plotting locations, developing the functionality, editing place names and more. As a result we think the new campus maps are our best online maps yet.

Of course the new Campus Maps is just begging for some more exciting things to come. I won't reveal everything now but I will say we're working on a new way to embed/link to the new maps in web pages, something that web masters have wanted to do for a long time.

Be sure to check out the new Campus Maps and if you have any feedback, good or bad, email us at

Last place isn’t always the worst place to be. When building or reviewing your website, we recommend you begin at the bottom and work your way up. This means you will finish (not start) by choosing the right homepage template for your department’s needs.

You’ll find that by working on your content before worrying about the visual effect of a homepage, you’ll be more likely to have a better website. Get the content right first, and you’ll be able to build a better structure around it.


There’s no doubt about it – editing is an art form and you can’t learn how to properly craft and improve text in a crash course.

However, the Editorial team in the Marketing and Communications Division has distilled 35 years of experience into 10 top tips to help you ensure your content is accurate, engaging, and consistent with our style.