Usually a pull up banner is used to catch attention from far away, and there are a few things to consider when choosing an image.

Rather than interacting with 'friends', though, you interact with colleagues about... work. Sound boring? It doesn't have to be. The service is gaining in popularity as well as functionality, and there may even be some surprising benefits for a university environment.

To help you avoid errors, we have compiled a summary of the correct forms of address – including salutations – for common communications. We hope you find it to be a useful resource.

For example, if you are addressing an envelope for a letter to a state premier, you should structure the salutation as follows:

The Hon. [First name] [Surname], MP
Premier of [State]
[address]

The use of the term ‘Honourable’ or ‘the Hon.’ varies between federal and state office holders, so please check our guidance for the correct usage. Our Editorial Style Guide explains how to use honorifics (Dr, Sir, Professor, Associate Professor etc) in your marketing and communications material.

What do you think of our summary? Have we missed anything? If you have any questions or feedback, please contact me.

We think the new Campus maps are a huge improvement on our old maps and the feedback we've received suggests you agree. One of the really cool features of the new Campus maps is not what you see but the technology that drives it in the backend. This technology allows us to use campus data in new and wonderful ways, like to power the maps in the Sydney Uni app.

Anyway, one of the little bugbears for University webmasters was the lack of an easy way to integrate campus maps into their websites. Well we have good news. We've made Mini maps! Mini maps are a simple way of highlighting the location of a building on campus via a small map that can be included on a CMS-powered page. What is even better is that Mini maps integrate with the new Campus maps, allowing you to view the building on a larger map by clicking the "view in larger map" link.

If you want to include a mini map on your site check out our Mini map guide. If you have any feedback for how we can improve Mini maps then drop us a line at marketing.wpp@sydney.edu.au

"Lots" is the short answer — in fact we get an amazing 3 million visits and 9.4 million page views a month. If you're a University staff member or student and want a bit more detail, check out our web statistics overview page. You'll need your UniKey to log into the page.

The stats page was put together by web developer David Jessup and dynamically updates with the last 30 days of usage data collected by our web analytics software, Urchin. The stats listed only cover the sydney.edu.au domain (our corporate website).

If you're a University webmaster you can get access more data by logging into Urchin. You can view the top content on your website, compare visits and page views at different times of the year, and much more. Access to Urchin is not tied to your UniKey and requires an account to be set up by ICT.

Back in July we launched a new University of Sydney smartphone app to much fanfare. We had posters, flyers, giant decals on buildings, chalk ads on footpaths, website promos, and the list goes on. Today, I was looking at the downloads statistics and though it might be nice to share.

Since launch, we've had a total 18,300 downloads (not including updates) of the app, across both iOS (iPhone) and Android platforms. Of these downloads, 14,480 were for the iOS version and 3,820 were for Android. Given how much you read about Android having a larger market share, it's interesting to see that almost 80% of our app downloads were for iOS.

If you don't already have the app, you can grab it from sydney.edu.au/app.

Having good campus maps is important. Whether you're a student or a staff member, new to the uni or have been here forever, it can be a challenge to find your way around our sprawling campus. For a while our online maps have felt a little neglected, a bit past their prime, and unfortunately almost archaic when compared to Google Maps and Bing Maps.

Well I'm glad to say that last month we quietly launched our new Campus Maps. The new maps represent months of work for a whole team of people. We spent hundreds of hours redrawing the maps, plotting locations, developing the functionality, editing place names and more. As a result we think the new campus maps are our best online maps yet.

Of course the new Campus Maps is just begging for some more exciting things to come. I won't reveal everything now but I will say we're working on a new way to embed/link to the new maps in web pages, something that web masters have wanted to do for a long time.

Be sure to check out the new Campus Maps and if you have any feedback, good or bad, email us at marketing.wpp@sydney.edu.au.

You’ll find that by working on your content before worrying about the visual effect of a homepage, you’ll be more likely to have a better website. Get the content right first, and you’ll be able to build a better structure around it.

However, the Editorial team in the Marketing and Communications Division has distilled 35 years of experience into 10 top tips to help you ensure your content is accurate, engaging, and consistent with our style.

University style is to minimise capitalisation, and our summary explains when we should and shouldn’t use it in our communications.

The Marketing and Communications Division worked with the Office of the Deputy Vice-Chancellor (Indigenous Strategy and Services) to build on the guidance previously developed by the Koori Centre.