The opportunity to spend two weeks with a company that is changing the face of app development has been an amazing experience. I couldn’t have picked a more creative, inspiring and enthusiastic group of people to learn from. Or more patient – I spent two weeks observing, gatecrashing meetings and asking endless questions. Since its inception, Touchpress has remained at the forefront of what’s possible in app design and trying to develop and nurture this new form of media. In a market flooded with low quality products, apps created by Touchpress stand out by a mile. They combine in-depth research with compelling stories, wonderful illustrations, videos, animations and games, all seamlessly integrated into beautiful and intuitive designs.
During my short stint in the app world, I have tried to get my head around the process of app development. I had hoped to be able to come up with a linear model, mirroring the traditional publishing workflow. Alas, app development has turned out to be a far more complex, nonlinear and iterative process that combines writing, movie making, music, photography and software development. So where do you start?