An interesting post at E-consultancy: 90% of users don't see the home page?
Does anyone else have any data or research they are prepared to share on what % of visitors actually see (their) homepages?The reason I ask is that I suspect the % is much higher than many realise. The homepage is always given the most attention (along with the buying process typically) and it sometimes seemed assumed that this page will form the key part in most site users' journey.
Deep linking and search may land your users in a deep point in the site. This post raises the issue for design of lower level pages considering such a possibly common scenario.
Such a scenario reinforces the need to design pages that tell your audience the key things:
- What site am I on?
- Where am I in the site?
- Where can I go?
If every page is developed with the ability to answer these questions you would be well on the way to orienting your users wherever they land. The main Uni site, I believes, achieves this, with admittedly some clunkiness in points.
Comments
I'm running some webstats for different sites, and i'm seeing about 30% of users come to the front page, and often go no deeper.
But if you subtract off all the users who only see one page before hitting the back button, then the numbers begin to look different.
Posted by: eric scheid | November 15, 2004 01:11 PM