Not sure if it will catch on but two men have put themselves up for auction on eBay as bloggers-for-rent. One is packaging himself as "marketing-savvy" and for the price of the winning bid he will get your company hip and happening with a blog. According to Darren Barefoot:
Business blogging is exploding in popularity. Don't believe me? Everybody from Sun to Gartner to Ford is blogging. Why aren't you?
Packaging yourself as a 'professional blogger' is surely just another way to say 'I'm a web content writer'.
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