Gerry McGovern is forcasting that the time of content people will be arriving soon(ish). He is right when he says that content is not given the priority it deserves, it is the main game after all, but what I would like to know is how to change the perceptions of those involved in building websites. How do you convince them to love and nurture their content? We've introduced the concept of 'writers' (avant-garde, risky, I know) in some of our projects and actually hired them but they are often the last piece of the puzzle. How do you make them the first?
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