Hurol Inan's articles on IA and analytics are well worth a look:
Web Analytics – The Voice of Users in Information Architecture Projects
An information architecture project will uncover the very heart of internal politics in any organisation. In most cases, content owners, department heads and product managers all fight for prime “real estate” and prominence within the website structure – resulting in a site design that looks like a “truce” rather than an effective solution.
Too often misrepresented (or under represented) are the users who the website is in fact built for!
Information Architecture through Web Analytics
Is your website structured according to the needs of your users? Does it deliver on your website objectives? Use Web Analytics to redesign it.
Information Architecture (IA) defines your website. It is the structure and the layout of it. It determines how it operates, how effective it is in interacting with your target audiences.
Information Architecture – The Key to HTML Email Optimization
Constructing an HTML email is indeed a type of information architecture project which shares most of the common ground with website information projects – but with a twist.
The twist is the differing circumstances. It is the fact that this time you go directly to the user, unlike website visits which are originated by a user’s desire to accomplish something. Further, you interrupt the recipient from a routine, and attempt to grab their attention to do something totally unplanned. Let’s face it… no one leaves home in the morning to go to a busy day at work counting on the special offers that may just be dropping in their mail box.
(Via Digital Web)
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