To size up colleges, students now shop online. Unis are trying to woo them with podcasts, blogs and Flash but it seems it's the plain old information which may be the winner:
although students depend on the Web to conduct research about colleges, they don't always buy what the institution is trying to sell them. Britni E. Wilcher, a graduating senior at Claremont High School, in California, says she bypasses much of a college Web site's bells and whistles, like blogs and podcasts, for the important information, such as what courses are available and who the professors are.
UPDATE: More comment on this article at Collegewebeditor.
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