I have plenty of stuff that does a lot but I don't always use all the features. In fact, sometimes I don't even know how to use it at all. Take my DVD player for example...anyway, this is probably not going to apply to the geeks in our midst but there is this thing called featuritis: sometimes the true art is in knowing when to stop.
What if instead of adding new features, a company concentrated on making the service or product much easier to use? Or making it much easier to access the advanced features it already has, but that few can master? Maybe what they lose in market share in one area will be more than compensated for in another area. In a lot of markets, it's gotten so bad out there that simply being usable is enough to make a product truly remarkable.
Indeed. All the bells and whistles in the world are not going to change the fact that you can't find your exam results...
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