Promotional email using 'rich' techniques such as html and flash has always been a minefield. Not everyone agrees that it is the best way to reach potential students or clients, but like it or not, it's not going away. Just subscribe to any commercial newsletter service and you will find that the days of text-only promotional emails are well and truly over. This is despite the fact that many email programs, both stand-alon and online, don't actually download all parts of such emails automatically.
Sitepoint is offering a few tips to navigate this highly contentious area: Rich media email best practices. It focusses on Flash but offers much to think about for anyone considering or already sending emails that go beyond the text.
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