A multinational soft-drink maker seems to have come up with a 'novel' idea at marketing: set up a blog that perpetuates the 'philosophy' of one of their products, then target popular blogs on which to post comments. Trouble is though, the strategy is so transparent and, well, lame, that it sets back the brand rather than enhancing it. Other bloggers smell it a mile off and before you can double-click your brand is associated with poorly executed blog-spamming.
Ok, I'll stop alluding and start spelling it out. Guess which brand this blog is trying to promote?
UPDATE: Ok, so apparently it was a sham.
Comments
Ha! Thanks George.
I've just gone and left a little opinion piece for them.
Posted by: Kym M | February 10, 2006 11:02 AM