The BBC have just announced a new strategy for new media - a significant revamp to their already excellent and widely popular online service.
"On-demand changes everything. The BBC should no longer think of itself as a broadcaster of TV and radio and some new media on the side.
"We should aim to deliver public service content to our audiences in whatever media and on whatever device makes sense for them."
There's plenty of press reaction to what's already been dubbed 'BBC 2.0' but what's especially... interesting is what Rupert Murdoch has to say about it.
Comments
Of course he's upset, he knows they'll do a far better job than he could ever hope for. The BBC has always been at the forefront of online development in terms of how they use their content. I think our own ABC fills a similar role here.
Posted by: Georg | April 27, 2006 01:00 PM
I forgot, more info here:
http://media.guardian.co.uk/site/story/0,,1760999,00.html
I found it interesting to hear that they are:
"running a competition to revamp the bbc.co.uk 2.0 website, asking the public to redesign the homepage to "exploit the fuctionality and usability of services such as Flickr, YouTube, Technorati and Wikipedia"."
Posted by: Georg | April 27, 2006 01:02 PM