Karine Jolie of collegewebeditor fame has a piece for the latest University Business: RSS: The Next Big Thing in University Web Communications.
With anyone working, studying, or teaching on campus feeling some level of information overload, presidents, senior officers, and other administrators must ensure their messages don't get lost. Multiple campus locations, a wide array of target audiences, limited attention span, and e-mail spam filters add to the challenge.If only there were an easy way to deliver an institution's news or announcements in real time to the dozens, hundreds, or thousands of people who really need this information-and only to them-without having to worry about ISPs or spam software blocking your messages.
Consider your wish granted. RSS can do just that for you and your institution.
Well worth a read.