One of the problems in web work is that when something useful is developed and it takes off, everyone wants one. Take tagging for example. Tagging has contributed to a shift in web design, in web usage and the way in which people conceive of information patterns. Tag clouds have been popping up everywhere and this is not always a good thing. Like all things to do with the web, there is a time and a place. What works in one context may be a dismal failure in another.
Tim at the LibraryThing blog has taken a good look at the difference in tag use between LibraryThing and Amazon. In short: tags have not been as successful on the latter as they have on the former. Tim makes a few interesting observations, including:
- people like to tag their own stuff but don't feel compelled to tag products people are trying to sell
- LibraryThingers are using the site to organise their own books, most of their tags are descriptive and are used for themselves and socially whereas Amazon users have a tendency to create 'opinion' tags which are are an extension of Amazon's review system.
Something is going on here—something with broad implications for tagging, classification and "Web 2.0" commerce. There are a couple of lessons, but the most important is this: Tagging works well when people tag "their" stuff, but it fails when they're asked to do it to "someone else's" stuff. You can't get your customers to organize your products, unless you give them a very good incentive. We all make our beds, but nobody volunteers to fluff pillows at the local Sheraton.
It's a fantastic post. Go read it.