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From Higher Ed Marketing via Seth Meranda: Colgate are using blog software to run their news website.

A simple idea that really should be used more often. For those who still maintain 'news' is not 'blogging', this doesn't mean that the news website suddenly becomes a blog, it just means you can have an off-the-shelf product (in this case Movable Type) that can deliver a whole lot of things that are useful for news websites that happen to be parts of blogs. So you can easily categorise/tag, you have a CMS of sorts, feeds, all the plugins that are developed for blog software etc etc. My only concern would be allowing comments and that's simply because I know the work that goes on behond the scenes to monitor comments. People are becoming more and more used to commenting on news stories on major news sites but I am yet to see a highly intelligent, well-mannered comment thread on one of those sites that matches some of the things I've seen on large blogs. Sometimes refereeing such discussions is a step too far if you've already got a full-time job somewhere else.

Overall though, the thought of using MT or Wordpress or similar to handle other web content seems so obvious and ripe for exploitation, especially the culture of feeds that blogs have. The RSS feeds can be used not only to serve content to readers but to other applications etc. We already use RSS to feed news to other sites but using blog software to house the content in the first place would make it a lot easier.

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