Wal-Mart had planned to build a new store in Monsey, NY, a small town of approximately 28,000 residents and 200 synagogues. The residents, a good majority of which are ultra-Orthodox Jews, had been dead-set against the proposal, as had the newly elected community supervisor. As a matter of fact, part of his election campaign had been to stop the development which would have caused a number of headaches for Monsey and the surrounding towns.
The campaign for and against Wal-Mart ran in Yiddish:
Wal-Mart also hired a firm to send mailings in Yiddish to local homes, asking residents to suggest ways the company could improve the area.“A lot of us sent the mailing back to them with the words, ‘No, thanks,’ written at the top,” said a 36-year-old Hasidic man who has lived here for 18 years and who requested anonymity to keep with his religious tradition of modesty.
Then, the community hit back. Residents joined union workers for a rally in December 2006, and circulated petitions and ran ads in Yiddish and English every week for 32 weeks in a local newsletter, Community Connections.
Wal-Mart will not be going to Monsey. The developer pulled out.